Social Insights, Social Impact

Driven by our passion for the markets we work in and inspired by the people we meet, we have partnered to make a difference.

The Overview

Our founder and Director, Stuart Jones, is also the co-founder and Director of Projects at the Centre for Analytics and Behavioural Change (CABC). The CABC is a non-profit, public benefit organisation based at UCTs Graduate School of Business and incubated by the Allan Gray Centre for Values-Based Leadership.

It was established to identify, analyse, report on and counter mis- and disinformation, fake news and divisive and polarising rhetoric that is promulgated online to undermine social cohesion, democratic integrity, and the stability of nation states.

This work has put Stuart at the forefront of the fight against disinformation on social media, on which the CABC are global leaders.

To find out more about the fascinating and very important work being done at the CABC please visit

To partner on projects – which range from Defending Democracy to Countering Gender Based Violence at Scale to Encouraging Vaccine Uptake – please be in touch on