Driving behavioural change through better decision making.

The Overview

As data sets have become larger and richer, new techniques are necessary to analyse them.

Welcome to SIMPLXTY, a collaborative initiative created to drive behavioural change through a blend of behavioural economics and Bayesian network analysis, making complex data simple and enabling better decision making.

You will love it because:
It paints a dynamic picture of how changes in one variable affects a network of others, as well as the causal pathway. Simply put, it guides your efforts and decisions to where you will make the biggest impact.

It’s the fastest, most cost-effective way to:

  • Understand and address social issues like road safety, gender-based violence or the reduction of harmful drinking.
  • Guide effective government policies.
  • Create and/or align organisational values and brand purpose.