It’s more visual and more immersive than F2F qual but 50% Cheaper, 50% quicker and delivered in just 15 working days. Includes 30 respondents in a combination of digital depths and digital groups.
You will love it because:
It’s cheaper, quicker and includes a full qualitative report.
The quickest way to in-depth insights.
Average Cost: ZAR180 000.00 (ex VAT)
When to use it:
When you need deep insight, e.g. consumer psychographics, ethnography that is visually rich (e.g. photos, videos), exploratory research, an alternative to online qual or to access consumers across a wide range of geography