Vibrand 20/20

The Overview

In Summary:
It’s more visual and more immersive than F2F qual but 50% Cheaper, 50% quicker. Includes 30 respondents in a combination of digital depths and digital groups.

You will love it because:
It’s cheaper, quicker and includes a full qualitative report.

When to use it:
When you need deep insight, e.g. consumer psychographics, ethnography that is visually rich (e.g. photos, videos), exploratory research, an alternative to online qual or to access consumers across a wide range of geography