Traditional Qualitative Research

Forward-thinking research with all the usual qual solutions.

The Overview

In Summary:
We offer all the usual qual solutions – from focus groups to immersions; from deep consumer work to B2B interviews.

We work with a ‘network of experts that we have developed over the years – we prefer to work with expert practitioners in each area of qualitative work to produce the best possible results – as opposed to expecting one researcher to do it all. So we have a bank of project managers, which enables us to fit the best project manager with the client and objectives and a bank of moderators that specialize in various areas. Our analysis and reporting is done by a researcher with director level experience, ensuring we provide in-depth and strategic insights on all projects.

You will love it because:
Our research is backed by the best client service and most rigorous organisational capacity available.

How it works:
We conduct qual around Africa and regularly run simultaneous multi-country studies for our global corporate clients.