Traditional Qualitative Research

Forward-thinking research with all the usual qual solutions.

The Overview

In Summary:
We offer all the usual qual solutions – from focus groups to immersions; from deep consumer work to B2B interviews.

We work with a ‘network of experts’ that we have developed over the years – we prefer to work with expert practitioners in each area of qualitative work to produce the best possible results – as opposed to expecting one researcher to do it all. So we have a bank of moderators that specialise in various areas; similarly a bank of analysts and reporters who develop our insights and feedback our results.

You will love it because:
Our research is backed by the best client service and most rigorous organisational capacity available.

How it works:
We conduct qual around Africa and regularly run simultaneous multi-country studies for our global corporate clients.