Qualitative Research Solutions

Our specialist expertise spans continents and categories.

VIBRAND’S QUAL. RESEARCH

Vibrand Qual. prides itself in having been the foundation of the company’s success.
We have worked across multiple categories and with hundreds of clients. From developing concepts to testing ads to deep diving need states to positioning work – we have done it all.
Why You’ll Love It:
We provide some of the best possible recruiting in South Africa, and in many African countries. All this backed by senior expertise the best client service and most rigorous organisational capacity available, delivering strong actionable insights.

We conduct qual around Africa, and regularly run simultaneous multi-country studies for our global corporate clients.

It’s The Fastest, Most Cost-effective Way To:
All the usual qual solutions: from focus groups to immersions; deep consumer work to B2B interviews.
What We Can Do For You:
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Immersions
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Deep Consumer Insights
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Focus groups
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Ethnography
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B2B interviews
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F2F interviews across Africa

Welcome To Research Re-imagined

On-the-ground market intelligence. Our specialist experience spans continents and categories; our intuitive expertise is our secret weapon.

Traditional Qual

We work with a ‘network of experts’ that we have developed over the years – we prefer to work with expert practitioners in each area of qualitative work to produce the best possible results – as opposed to expecting one researcher to do it all.

Digital Qual.

In 3 weeks or less. It’s on-the-ground intelligence and vibrant human insight across 30 African countries. It’s a mobile-based, fast, scalable and cost-effective solution.

It’s digital qual. reimagined.

On-The-Ground Intelligence Hubs.

The fastest way to insights and more informed decision making.

Design your brand-owned intelligence hub or tap into one of our ready-to-go solutions.

Insight Accelerator

Includes 30 respondents in a combination of digital depths and digital groups. Get in-depth insight in just 2 weeks.

Vibrand 20/20

Includes 30 respondents in a combination of digital depths and digital groups. Deep, rich, ethnographic style insight in just 3 weeks.

In-The-Moment Insights

Distribution of product samples to consumers in tactical locations in exchange for their contact details.

BEHIND THE RESEARCH

Qual. is where it all began.
We have worked across multiple categories and with hundreds of clients. From developing concepts to testing ads to deep diving need states to positioning work – we have done it all.

We work with a ‘network of experts’ that we have developed over the years – we prefer to work with expert practitioners in each area of qualitative work to produce the best possible results – as opposed to expecting one researcher to do it all. So we have a bank of moderators that specialise in various areas; similarly a bank of analysts and reporters who develop our insights and feedback our results.

Our recruiting network has been developed and honed over the last decade and a half, and we provide the best possible recruiting in South Africa, and in many (32 at last count) African countries.

All this backed by the best client service and most rigorous organisational capacity available.

Partner with problem solvers &
Insight seekers

Connect with us by filling in the form below & we’ll call you right back!

We partner with problem solvers, insight seekers, and decision-makers - delivering your competitive edge through flexible solutions and action-based insights. Collaborate with us TODAY.

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